Brand Audit of GAC Motors entering the Greek market

Your assignment is an individual Brand Audit presentation for the course CN 4413 Brand Building in Advertising, in which you must conduct a comprehensive analysis of GAC Motors as it enters the Greek market. The project requires you to research and evaluate the companys history, products, and brand characteristics, then critically analyze its brand identity, image, personality, and current positioning using academic branding theories and models. You must also examine the Greek automotive market, identify competitors and target audiences, and assess branding opportunities and challenges for the companys launch. The final deliverable is a well-researched 40-slide PowerPoint presentation, supported by credible academic and market sources, demonstrating strategic understanding of brand building in a new market context.