The United States of America pioneered the development of the air transport industry.The vastness of the country, a sizeable population, a developed economy and the availability of technology made it possible to become the main market in the world for aviation.
Atlanta (ATL) is the busiest airport in the world.Delta Air Lines is based at the airport and operates one of the main hubs in the United States.Also, some of the most relevant international air carriers fly to the airport connecting Atlanta to the world.The location of Atlanta is convenient to operate both domestic and international connections.
However, Atlanta is exposed to several challenges and vulnerabilities and being dependant of the fortunes of one main carrier is one of them.The number of US airports gaining international services is growing and competition in the Atlantic market is becoming intense.New aircraft like the Airbus A321XLR are opening new possibilities to bypass hubs like Atlanta.
The size of ATL itself could become a challenge.Managing a facility of that size and complexity could be too expensive and inefficient when competing with smaller, convenient and easy to navigate airports.
Finally, ATL, like most of US airports is in public hands.Commercial revenues are limited and heavily reliant on car parking and rent a car.Competing in the world arena with airports generating huge revenues from their commercial activity and investing on fancy terminals is becoming more difficult than before.
The situation at ATL must be assessed against the following learning outcomes:
- Critically assess the consequences of physical design and capacity limitations for ATL.
- Critically assess the strategy of ATL developing a hub with Delta Air Lines. The involvement of Delta Air Lines in terminal management and its impact in the airports capacity planning should be included.
- Critically assess the revenues and expenditures of the ATL. Specific attention must be paid to the current breakdown between aeronautical vs. non-aeronautical revenues.
- Confirm or propose an alternative strategy for ATL.
The following issues must be considered:
- Airfields.
- Terminals.
- Access.
- Domestic and International destinations.
- Management model.
- Revenues and Expenditures.
- Population.
- Economy.
- Airlines.
- New developments (including new facilities).
Word count: 4,000 words (excluding appendices)
Requirements: 4000 words
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