Assignment 1

Learning Objectives: Understand the competitive positions within industries and how they affect firms strategy and the emergence of industries.

Case: Drones: Giones, F. and Brem, A. (2017) From toys to tools: The co-evolution of technological and entrepreneurial developments in the drone industry Business Horizons, 60, pp. 875-884. https://www.sciencedirect.com/science/article/pii/S0007681317301210

Assignment 1: Map (include a diagram) and describe the competitive positions in the drone industry and assess the opportunities for at least three positions in the industry. (In order to receive credit, limit your answer to 500 or fewer words, cite all your sources, and submit it via Canvas prior to 11:59 pm on Sunday, February 1, 2026. No late assignments accepted.)