Hello,

This restaurant will serve as the practical case study for the project.

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1. Overall Objective of the Project

The goal is to develop a realistic applied project that:

• Identifies a specific hospitality/business problem inside Jareed
• Applies hospitality management theories learned in the Masters program
• Provides analysis connected directly to the business problem
• Includes a measurable impact evaluation (KPIs, before/after comparison)
• Follows the official Applied Project structure

This must be written as a professional hospitality operations project not a literature-based research paper.

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2. Business Case Jareed Restaurant

The Introduction must clearly include:

• Description of Jareed (fine dining Najdi cuisine in Diriyah)
• Market positioning (heritage-driven, experiential, premium dining)
• Business environment (tourism, cultural destination, Vision 2030 context)
• A clearly defined operational problem

We must focus on ONE specific problem only.

Possible problem options (choose one):

Option A Supply Chain & Cost Issue

• High food cost due to local sourcing
• Inconsistent supplier reliability
• Pressure between authenticity and profitability

Option B Guest Experience & Service Quality

• Inconsistent storytelling of Najdi heritage
• Service quality gaps affecting guest satisfaction
• Need for structured service excellence framework

Option C Sustainability & Profitability Conflict

• Desire to adopt Slow Food principles
• Concern about financial sustainability
• Operational resistance to change

The problem must be measurable and realistic.

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3. Theoretical Background (Very Important)

This section must clearly connect to Masters program courses.

We must select at least TWO hospitality/business theories such as:

• Triple Bottom Line (People, Planet, Profit)
• SERVQUAL or Service Quality Model
• Experience Economy Theory
• Operations Management / Lean Management
• Strategic Hospitality Management Framework

For each theory:

• Define it clearly
• Explain why it was selected
• Explain how it applies to Jareed

This section must not be generic literature review.
It must support the business problem directly.

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4. Analysis Section (Core of the Project)

This section must demonstrate critical thinking and application.

Divide into 3 aspects:

Aspect 1 Supply Chain & Cost Structure

• How sourcing affects cost and quality
• Theoretical application
• Operational implications for Jareed

Aspect 2 Menu Engineering & Financial Performance

• Food cost %
• Contribution margin logic
• Strategic pricing alignment

Aspect 3 Guest Experience & Service Delivery

• Cultural storytelling
• Staff training
• Service consistency
• Impact on guest satisfaction

Each aspect must include:

• Problem description in Jareed
• Theoretical linkage
• Critical analysis
• Practical operational solution

Avoid general statements like restaurants should
Everything must relate specifically to Jareed.

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5. Impact Evaluation (This Was Missing Before)

This is crucial.

We must include measurable KPIs and a comparison table.

Example:

KPI	Before	After Implementation (Target)
Food Cost %	40%	32%
Guest Satisfaction Score	8.2	9.1
Supplier Reliability Rate	70%	90%
Waste Percentage	15%	8%

We must:

• Compare at least two alternative solutions
• Justify why one solution is chosen
• Identify risks and mitigation strategies

This section must be analytical, not descriptive.

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6. Conclusion

The conclusion must:

• Return clearly to the business problem
• Summarize how theory supported the solution
• Reflect on lessons learned from the Masters program
• Show strategic value for Jareed

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7. References

• Use APA 7th edition
• Prefer peer-reviewed academic sources
• Avoid blogs or unreliable websites
• Ensure all theories are academically supported

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8. Structure to Follow

1. Title Page
2. Introduction
   • Business Setting
   • Problem Statement
   • Objectives
3. Theoretical Background
4. Analysis
5. Impact Evaluation
6. Conclusion
7. References
8. Appendices (if needed)

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Important Reminders

• This must NOT be written as a research thesis.
• This must NOT be a general discussion of Slow Food.
• It must focus on solving a specific operational issue in Jareed.
• It must show applied management thinking.

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