Apple Bites Back

Assignment Overview – Case Study #2: Apple Case

Review the instructions in the course syllabus on how to prepare your case study analysis & class Powerpoints (attached pdf- Syllabus Instructions for case analysis)

• Guidelines

Review and read Tesla Races Ahead With Nontraditional Marketing Strategy (attached pdf-Marketing Strategy 8e 8th Edition- Apple Case).

Research Tesla using independent sources. Prepare your responses to the following questions:

1. How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following? How would you describe the impact of this strategy on Apple’s financial performance?
2. Describe the role of the Apple store as an important component of marketing strategy? What are the benefits, drawbacks, and other attributes of this strategy?
3. What will Apple need to do to maintain product innovation and customer loyalty? Pay particular focus to the role of customer loyalty and the implications in these areas.
4. What do you see as the financial outlook for Apple over the next five years? Explain your position.

Your assignment submission should contain no more than 4 pages in length. It should contain proper grammar, be free of spelling errors, and reflect critical thinking. You must use at least four independent sources – focus on metrics which assess Tesla’s situation and support your positions.

**Please follow the instructions and do not use AI- I will get a zero**