Aldi Case Study

Look at the pictures but task 1 is view videos and articles assigned in the picture. Task 2 prepare 1 page of SWOT of Aldis strengths, opportunities, weakness and threats. Task 3 analyze Aldis marketing mix 4Ps Product describe aldis product mix and their impact on aldis brand perception and sales. Price explain aldis pricing strategies, provide at least 2 cost saving measures found in your research. Place detail aldis distribution and sales channels, Promotion analyze aldis marketing communications mix, providing examples of their advertising campaigns, sales promotions, public relations efforts and digital marketing strategies (social media,website, email) Task 4 write a short submissions (400) words describing how you would further enhance and promote Aldis US expansion effort going forward. Use your imagination think like a marketer and nothing is to far fetched Abswer these specific questions in essay format 1 describe and elaborate how you would expand upon Aldis current promotional and advertising efforts. 2 Would you do anything different in regards to their pricing strategy, store layout, promotional facts, and include any additional information and thoughts from your research