AI

i work at kroll credit monitoring as a call center agent>

HIS is extra credit! Completion of this will produce points (likely very high points) and the lowest score of all your reflections will be dropped.

Using your current (preferred) or previous employer, you will be asked to answer a series of prompts. Always remember: do NOT share classified information that your organization would not want others to know. Either choose another topic or hide that information.

Why am I doing this?

Critical thinking is an essential skill for success in the business world. Critical thinkers are able to identify and analyze problems, develop and evaluate solutions, and make informed decisions. By applying critical thinking skills to marketing problems and opportunities, you can develop better marketing strategies and improve the performance of your organization.

This reflection assignment provides you with an opportunity to practice your critical thinking skills in a real-world context. By reflecting on the marketing principles you have learned in class and applying them to your own organizations, you can gain a deeper understanding of how these principles can be used to solve marketing problems and achieve marketing goals.

Additionally, this reflection assignment helps you develop your communication and writing skills. By writing clear and concise reflections that explain your insights and their implications, you will be able to communicate their ideas effectively to others.

Instructions:

For this extra credit reflection, students will write a reflection post that addresses the following question:

How does your organization use artificial intelligence?

This is the opening for your reflection.

For this reflection, I am going to discover how my organization uses artificial intelligence. Artificial intelligence (AI) refers to a set of technologies that enable machines to perform tasks that typically require human intelligence, such as recognizing patterns, learning from data, making predictions, and supporting decisions. From a strategic business perspective, AI can help organizations move beyond intuition by turning large volumes of data into actionable insights that guide planning and resource allocation. When used thoughtfully, AI supports competitive advantage by improving efficiency, enhancing customer experiences, and enabling more precise targeting and personalization. It can also strengthen strategic agility by helping firms anticipate market changes, test scenarios, and respond more quickly to emerging opportunities or risks. Ultimately, AI is most valuable when aligned with business goals and integrated into decision-making processes rather than treated as a standalone technology.

[now you just fill in the connection to your organization]

[You do not need an image]

[IMPORTANT: If your organizational usage of AI is confidential, please focus on less mission critical uses OR mention that in your post here and email an overview]