“Advocacy in Action: Creating a Health Equity Campaign”

WEEK 7 ASSIGNMENT: “Advocacy in Action: Creating a Health Equity Campaign”

Purpose:

Students will apply real-world communication and advocacy strategies by developing a concise, impactful health campaign. This assignment emphasizes effective message design, cultural relevance, advocacy techniques, and creative communication skills critical in the health promotion field.

Select a Health Equity Issue (150200 words)

Briefly describe a health equity issue or challenge relevant to your community or a population you’re passionate about. Clearly state:

• The target audience/community
• The equity issue (e.g., food deserts, vaccine access, mental health stigma)
• Why it matters (with a brief reference to local data or observations)

Part 2: Advocacy Message Development

Create two original advocacy messages tailored to your chosen audience. Your messages should include:

• A short, persuasive headline or slogan
• A concise call to action
• Language or visuals that demonstrate cultural awareness and relevance

Present these messages visually on a flyer, infographic, or social media post mockup using a tool like Canva, Google Slides, or Adobe Express.

Part 3: Advocacy Strategy & Communication Plan (350450 words)

Develop a brief communication strategy outlining:

• Intended audience(s) and why your messages resonate culturally and socially
• The specific platforms or channels youll use (social media, community meetings, policy briefs, etc.)
• How you’ll measure success (awareness, action taken, policy influence, etc.)
• Potential stakeholders or partners needed to amplify your message (local organizations, health departments, schools, policymakers)

Cite at least one resource from the syllabus or course shell.

Part 4: Video Pitch (Required, 12 minutes)

Create a brief video or narrated presentation clearly explaining:

• Your selected issue and why it’s important
• Your advocacy message(s) and why they will be effective
• How your plan promotes health equity and action

Use Panopto ONLY.

Submission Format:

Submit via your LMS one document (PDF or Word) including:

• Health equity issue description
• Advocacy messages (visual)
• Advocacy strategy & communication plan narrative
• Video link or file

No AI to complete assignment

5 year old reference

Simple wording to complete assignment