Advisory report: you are in the position of junior cx manage…

Assessment One Advisory Report

The advisory report is an individual assignment and counts a weight of 60%, deadline end

week 5 (please consult specific in block communication for the exact details).

Assignment Brief:

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You are in the position of junior CX manager in the hotel company. As you just finalised

your Master CX Transformation your manager asks for feedback on the Customer Insights

and CX Measure and Feedback management system they are currently revising.

Are the current Insights KPIs and other information valid and reliable? How does the

Insights and Feedback Management system look like? Is it up to date related to the

academical discussion? Can you show us which best practices (from inside the hotel

industry and other industry) could help redesigning the management information system?

What is the state of the art? It would even be great to receive a draft design of a

dashboard or action board.

Due to GDPR legislation the internal discussion about data-privacy is in full stake. Your input

to the ethical discussion is important.

Students write an advisory report for decision making about (data-driven) customer

insights, understanding and measurement management in stake (including academic

discussion and practical application and a draft of a dashboard design):

Requirements (not limited to):

Dedicated to the commissioner (hospitality company); commissioner-centric writing

Max 3000 words (free format, remember innovative and appealing presentation and

writing style are suggested)

Management summary included

Emphasis on visualizations (especially the Dashboard)

I can offer insight info I have now and more during this period until the delivery day, I have a specific hotel as comissioner. INNOVATIVE AND APPEALING as the format is free. I want the advisory creative.