6.2 – Project Prep Assignment – Part 2

CompleteProject Prep Assignment (Part II)

Testing the Utah 2034 Olympics Logo

For this project prep assignment (done in two parts), you will test different color variations of the current Utah 2034 Winter Olympics logo.

In this Part II, you analyze the Qualitative data and report your findings.

Files

You will need to following files to complete this quiz:

Survey File:

Qualtrics Data:

AI Data:

Question at position 1

1

Numeric

2 points

Question at position 1

0:00 – 9:54

Code each survey response as positive, negative, or neutral within Qualtrics.

Once finished, create a bar chart for these “topics” and breakout the chart by Ad. Then upload the bar chart below.

Answer

0:00 – 9:54

Code each survey response as positive, negative, or neutral within Qualtrics.

Once finished, create a bar chart for these “topics” and breakout the chart by Ad. Then upload the bar chart below.

Question at position 2

2

Fill in the Blank

2 points

Question at position 2

Answer the following based on the chart you created.

The Current logo had approximately

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negative comments and Question Blank 2 of 6

positive comments.

The Dark logo had approximately

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negative comments and Question Blank 4 of 6

positive comments.

The Orange logo had approximately

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negative comments and Question Blank 6 of 6

positive comments.

Question at position 3

3

Fill in the Blank

2 points

Question at position 3

9:54 – END

Give AI the data (

) and the following prompt:

“Imagine you are a marketing researcher and are asked to analyze the Open Thoughts from this dataset. Participants from this study were show either the “Current,” Dark,” or “Orange” logo and asked to share their impressions. Analyze the sentiment and themes from their responses and report the results for each logo. Then, provided recommendations based on the results.”

After reviewing the findings, what insights and recommendations would you give for the Current Logo?

Type/paste completion code here.

Question Blank 1 of 1

Question at position 4

4

Fill in the Blank

2 points

Question at position 4

Continuing, what insights and recommendations would you give for the Dark Logo?

Type/paste completion code here.

Question Blank 1 of 1

Question at position 5

5

Fill in the Blank

2 points

Question at position 5

Finally, what insights and recommendations would you give for the Orange Logo?

Type/paste completion code here.

Question Blank 1 of 1