6-2 Blog MKT265

Overview

The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using or . You should paste the link to your blog post in the discussion topic associated with each task.

As needed, review the resource listed below before developing your blog.

Blogs are a great tool for marketing. They allow the brand to create content that informs and educates the consumers. The goal of this assignment is for you to practice blogging and see what it takes to create a blog while researching important social media topics.

Directions

Write a blog post discussing influencers that you follow. Then address the following:

• What do you notice about this type of marketing?
• What strategies are they employing?
• What role do these influencers play in marketing?
• How does the use of marketing perspective impact the relationship between the company and consumer?

What to Submit

You should create your blog in WordPress or Blogger and submit a link to your blog in the discussion topic in the Blog Post Links discussion topic. Your blog should be written in a professional voice and appropriately formatted for a blog. Cite any sources using APA format. Blog entries must be between 400 and 800 words in length.