6.1 – Project Prep Assignment – Part I

CompleteProject Prep Assignment (Part I)

Testing the Utah 2034 Olympics Logo

For this project prep assignment (done in two parts), you will test different color variations of the current Utah 2034 Winter Olympics logo.

In Part I, you build the survey and then, in Part II, you will analyze the Qualitative data and report your findings.

Question at position 1

1

Fill in the Blank

2 points

Question at position 1

0:00 – 10:03

Complete the following steps

1. Create a new survey project through
3. Name the first block “Intro”
4. Use a Text/Graphic for the first question and name the question “Consent.”
5. Paste the text below for the question.

Question Text

Introduction

Thank you for taking this survey regarding specific aspects of consumer motivation. This study is expected to take 1 minute to complete. Please consider each decision carefully and answer the questions thoughtfully.

Procedures

You will be asked questions regarding a given purchasing scenario.

Confidentiality

All information provided will remain confidential and will only be reported as group data with no identifying information.

Participation

Participation in this research study is voluntary. Participants must be at least 18 years or older to participate in the research study. You have the right to withdraw at anytime or refuse to participate.

Risks and Benefits

This study poses minimal risk but has potential to benefit the fields of marketing and organization behavior.

Questions about the Research

If you have questions regarding this study, you may contact Dustin Harding, by sending an e-mail to dharding@uvu.edu.

By clicking on the arrow below, you acknowledge that you have read and understood the above consent and desire of your own free will to participate in this study.

When completed, your first block should look exactly as shown below

Do this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full first block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 2

2

Fill in the Blank

3 points

Question at position 2

10:03 – 15:56

Complete the following steps

1. Create a new block and name it “Questions.”
2. Add the questions shown below.
3. Make sure the question name and label are exactly as shown below.
4. Make sure the content type for Q3 is set to “Number”

Question Text

Q1

Imagine that the image above is the logo design for the Utah 2034 Winter Olympics.

In a few words, what would you think or feel about the olympic games based solely on the logo?

Q2

Imagine that the image above is the logo for the Utah 2034 Winter Olympics.

If you could purchase a t-shirt with the logo printed on the front, would you?

Q3

How much would you pay for that t-shirt?

List dollar amount

When completed, your “Questions” block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 3

3

Fill in the Blank

3 points

Question at position 3

15:56 – 24:12

Complete the following steps

1. Save the three logo’s from the top of this assignment
2. Create a Text/Graphic question for each logo and upload one logo to each graphic at the top of the “Questions” block.
3. Make sure the questions are titled “Current,” “Dark,” and “Orange.”
4. In the Survey flow, set up a randomizer as shown below (make sure the embedded data is set to “Text Set”).
5. Set the display logic for each question as shown below.

When completed, your survey flow should look like thisWhen completed, the top of your “Questions” block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 4

4

Fill in the Blank

2 points

Question at position 4

24:12 – END

Complete the following steps

1. Create a new block and name it “Demographics.”
2. Add Q4 and Q5 exactly ad show below.
3. Make sure the question names and labels are exact.

When completed, your demographics block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1