5.2 activity

Introduction

As a strategy consultant for EcoTech Solutions, youve been tasked with developing a professional Market Entry Strategy Memo for leadership.

This applied assignment draws on everything youve learned, including cultural analysis, negotiation, communication, and strategic reasoning, to recommend an evidence-based approach to entering a new international market.

Activity Instructions

1. Select a Market and Mode of Entry:

• Choose a country and entry mode (exporting, franchising, joint venture, or acquisition).
• Briefly justify why this market is strategically relevant to EcoTechs goals.

1. Conduct an Environmental Analysis:

• Summarize the political, economic, legal, and cultural factors influencing entry.
• Use frameworks such as CAGE, PESTEL, or Porters Five Forces.

1. Develop Your Strategy:

• Outline your recommended entry mode and explain how it mitigates risk while maximizing opportunity.
• Address potential ethical or sustainability considerations.

1. Include a Strategic Roadmap:

• Provide a short timeline or action plan: pre-entry research, partnership setup, launch, and review phases.
• Integrate visuals (charts or tables) where useful.

1. Conclude with Key Recommendations:

• Summarize the business rationale for your decision.
• Explain how your plan supports EcoTechs mission and competitive advantage.

At the end of your submission, include a brief Design Statement explaining the process and tools you used to develop your work. Your statement should be about a paragraph or so, in your own words (rather than formally written), and unique to this assignment. Why are we asking for this? Find out more about .

Tips for Success

• Be concise and executive-focused. Decision makers value clarity.
• Combine analysis and creativity: offer data and strategy.
• Consider both quantitative (market data) and qualitative (cultural insight) evidence.
• If you choose to do a presentation for this assignment, refer to the following guidelines for creating presentations.
• If you choose to create an infographic for this assignment, refer to the following guide for creating infographics.

Writing and Submission Requirements

• Written memo, narrated slide presentation, or infographic.
• Written submissions should be 2-3 pages long (not including title or reference pages)
• Infographics should be 2-3 pages long (not including title or reference pages)
• Narrated presentations should be 3-5 minutes
• At least three credible sources citing your data and qualitative evidence